Sunday, 4 December 2016

DRAW TO WIN: A CRASH COURSE ON HOW TO LEAD, SELL, AND INNOVATE WITH YOUR VISUAL MIND by Dan Roam

Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual MindDraw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind by Dan Roam
My rating: 5 of 5 stars

BOOK DESCRIPTION: Dan Roam's brilliant strategies for creating images, sharing them and explaining them have finally been distilled into a "best of" handbook for busy readers who need to digest the takeaways, fast. Since his first book, The Back of the Napkin, Roam has argued that imagery is the most powerful tool for leadership, innovation, and sales. Even though we live in an era of big data, one great picture is worth a million numbers (not to mention a thousand words). A clever idea, visually expressed, can resonate with everyone from the CEO down to the newest intern. The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from. This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that everyday becomes less verbal and more visual.

MY REVIEW: Great book! I found this wandering in a bookstore and it captured my attention. I learned so much reading this book. I have always been interested in mind mapping because of its visual element. Dan Roam broadened my horizons about the way in which simple drawing can be so powerful in communicating ideas of all sorts. I’ve started using the ideas in this book in my own professional life — and, while I am still learning, it has created a fresh shift in my thinking. I’m planning to use these ideas in my teaching of online classes next semester. If you are interested in expressing yourself clearly and creatively in professional life, check this book out. I’ll pursuing more of this author’s books in the future.

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